Why Use a “Proper” Estate Agent? (Part 3 of 5)

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In our third article in the series, we focus on the aspects of Compromise and Involvement – two factors that only a “human” estate agent can deliver.

Compromise. Experience shows that, more often than not, people will buy something markedly different to the property they initially envisaged buying. A well-trained agent understands the psychology of buying, and is likely to steer a buyer towards your property – which might have appeared either unsuitable or out of reach financially without the agent’s involvement.

For example, nobody wants to live on a busy road and buyers will usually dismiss a property they see online if the locational map suggests that the house might be noisy or otherwise unpopular area. So how is it that properties in noisy locations are not all vacant? Because each of those buyers COMPROMISED. This is usually the result of a proper estate agent steering the buyer towards their eventual home – which may well turn out to be an unexpected choice.

Involvement. An agent’s handle on the market is critical. With it comes confidence, authority and security, a web-based pseudo-estate agency simply cannot provide sensitive reassurance and devise a new plan of action if a sale doesn’t go well. It cannot offer real-time, local advice in numerous aspects of your move. It cannot offer a personal knowledge of the market, an understanding of buyer psychology during an accompanied viewing. It cannot become involvement in other transactions in a chain, or help vendors adhere to their legal obligations.

Online agents simply cannot offer a passionate involvement in the sales process, the enthusiasm required to stimulate buyers or the will to achieve the very highest price for a property. Why not call a human agent today! 01242 257333 or 01452 597994.

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George Tatham-Losh

Since forming the business in 2009, our founder, George Tatham-Losh, has become highly regarded as the local go to expert for advice on maximising property values and getting the most out of property investments, regularly speaking at events and holding well attended seminars. Born and raised in Cheltenham, George knows the town and County like no other and knows what works in the area. Alongside George is a specialist team of agents with a wealth of experience to help you sell, buy, let or rent property in Gloucestershire.

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