Who Chooses?

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They say a man’s home is his castle – but when a couple is renting together, it is probably not the man who actually chooses it!

94% of letting agents polled in a recent survey confirmed that it is usually the woman in such a relationship who has the last word in choosing which home they rent!

This may appear sexist, but the two most important single factors likely to clinch a deal that women identified as important are a modern kitchen (91% of agents questioned), and a his-and-hers en-suite bathroom (95%).

On the other hand, almost half the letting agents polled say that space for a wide-screen TV is the most important single feature for men. Twice as many men than women said that a back garden, protected from neighbours’ watchful eyes by high hedges or fencing, also featured as a strong attraction.

Whilst men and women may have different agendas as they seek their ideal home, landlords would be well-advised to consider who typically has the most influence on the renting decision.

When making improvements on a property before letting it, it is therefore important to focus on those things that will mostly impress the most influential person in a relationship. So whilst the garden wall may need rebuilding, perhaps the money would be better spent on improvements to the kitchen or the creation of an en-suite bathroom instead!

Remember, you are renting a home and the lifestyle that comes with it – not just the bricks and mortar, so take advantage of the respective impulses of the most influential people in the renting decision – she who wears the trousers!


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George Tatham-Losh

Since forming the business in 2009, our founder, George Tatham-Losh, has become highly regarded as the local go to expert for advice on maximising property values and getting the most out of property investments, regularly speaking at events and holding well attended seminars. Born and raised in Cheltenham, George knows the town and County like no other and knows what works in the area. Alongside George is a specialist team of agents with a wealth of experience to help you sell, buy, let or rent property in Gloucestershire.

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