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Most lettings agents see their role solely as a “purveyor of tenants”, and they pride themselves on their ability to find the right tenant for a property and to negotiate attractive terms for the landlord.

But lettings agency has moved on. Indeed, finding a tenant is arguably one of the most straightforward aspects of letting a property. Wise landlords now seek other attributes in their letting agent.

We all know how emotionally traumatic a house move can be, and this is often reflected, albeit to a lesser extent, in a niggling concern about the care of, and revenue from, an investment property. Yet many agents fail to recognise their ability to reduce this overall burden by becoming thoroughly involved not only in the actual letting of a property, but also in the investment objectives as a whole. We feel this provides a great opportunity for the service-focused agent to deliver a level of customer service that really makes a difference. A service based on empathy. In other words, “seeing the world though the eyes of the tenant/landlord”. With this vision, a good letting agent can then anticipate and proactively respond to the very real needs of both.

An example of an obvious contribution that your letting agent can make is a hands-on approach the vetting and reference procedure. Is this just lip-service, or a real commitment to securing the best tenant? And what about a passion for avoiding the vacant periods that can undermine a seemingly good rental amount?

So if you are to make your investment enjoyable rather than simply endurable, choose an agent who believes passionately in supportive customer service that is delivered personally with accountability and commitment. Please – do feel free to call us for a no-obligation chat about your investment property and give us the opportunity to give you every reason to sleep easy!


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George Tatham-Losh

Since forming the business in 2009, our founder, George Tatham-Losh, has become highly regarded as the local go to expert for advice on maximising property values and getting the most out of property investments, regularly speaking at events and holding well attended seminars. Born and raised in Cheltenham, George knows the town and County like no other and knows what works in the area. Alongside George is a specialist team of agents with a wealth of experience to help you sell, buy, let or rent property in Gloucestershire.

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